Web 2.0!

I took an excellent webinar at work today from Hubspot.com - about search engine optimization and how the SEO of today is changing, to include social media searches and links in different ways than had been used in the past. When I first had my Mysticool website, from 2000-2007, I used a lot of great key words and links from other website. I also had fresh content monthly from my Mysticool Moms parenting site. If you Googled for 'kids jewelry' I was consistently on the first page.Now that social media is changing our way of life and the way of business, advertising and marketing, there are new components to consider when hoping to make good with the search engines. Key words and links are still important, but links are not just from reciprocal businesses who have a directory - but from all over the web linking your articles, your insight, your value, back to your website. This means you need to be connected. You need to be on Facebook, Twitter, Linked In, and you need to blog. You need avenues to share your content with. I am excited about this new 'Web 2.0' - I just wish I had more time to devote to it, at work at the insurance agency, and at home for Mysticool.com. Happy Mother's Day to all you wonderful mom's out there! Heidi

- Heidi Dearinger

(May 07, 2010)